Real-time feedback: Some marketers add an API to their web forms that collects addresses and automatically verifies them when a visitor enters their address in the form.There are several methods you can use to check if an email is valid: And the service does all this without sending a message to the address. After determining if the email address uses the correct format, the service checks if the address exists on a reliable domain and if the inbox accepts incoming mail. All the marketer does is upload a copy of their mailing list, and the service performs an email validation check of all the addresses in the list. Most marketers use a service to verify their lists to avoid these obstacles. These undeliverable emails hurt the marketer’s sender score, and the marketer may find their business on a block list. When messages aren’t deliverable, those messages may end up in someone’s spam folder or be bounced back to the sender. Marketers use email list validation to ensure that their mailings are delivered to the intended recipients. To prevent most of their messages from ending up in the spam folder and improve email deliverability, marketers need to take care of their mailing lists by performing email address validation regularly.
That’s bad news for all marketers and the digital businesses whose marketing campaigns they manage. If you allow it to get too low, your service provider may kick you from their platform. What’s more, they also lower your sender reputation. And the result is always the same: low deliverability and open rates, which, in turn, lead to a worse return on investment from your marketing campaigns. Confirmation emails become buried under a pile of spamīecause marketing lists degrade over time, over 50 percent of emails are labeled as spam, regardless of whether they are spam or not.There are many reasons why marketing lists degrade over time: In other words, 100,000 valid addresses are guaranteed to become less than 80,000 valid addresses within just one year. The problem is that lists of addresses degrade at a rate of around 22 percent each year. Why? Because email is the channel that produces the highest return on investment for marketers, generating $38 for every $1 spent. Why Is Email Validation Important and Who Uses It?įor digital marketers, collected email addresses are everything.
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